RoyaltyZone

Lou Ellman is headed across the pond to London for Brand Licensing Europe, October 18th thru 20th 2011.

Schedule 30 minutes to chat with Lou at the show about tips to improve your royalty management processes and measure the success of your licensing program.

Thought I’d share this helpful article written by Jessica Davis. More great Trade Show advice can be found on her blog.

When planning to exhibit at tradeshows, it’s impossible to forget the big items, such as your display, accessories, banner stands, banners, signs, and your booth staff. Unfortunately there are many other small items that need to be brought along with you that often fall between the proverbial cracks when packing for a tradeshow. Often, these small items can cost a ridiculous amount of money when you have to resort to buying them on-site or extremely inconvenient when you have to go off-site in search of them.

So to make it easier, we’ve compiled a list of items that you shouldn’t leave the office without when en route to a tradeshow. Most are small enough to either be brought in luggage by a staff member or shipped in one box to the event or to your hotel.

Tradeshow survival kit items include:

An extension cord. Will come in handy when you realize how far equipment or lighting is from the nearest outlet.

Scotch, Gaffers and masking tape. Can be used from everything from holding down a tablecloth to sealing boxes for shipment.

Stapler. What good is a stapler without staples? Pack extra!

Paper clips. What can a paperclip not do?

Velcro dots or strips. Use to adhere signage to you’re the walls of your display, hold up banners or keep tablecloths in place.

Sewing kit. Prevent wardrobe disasters with this handy kit.

Safety pins. MacGyver once saved the world with a safety pin and a rubber band. Enough said.

Push pins. Use to hold signage in place, posts messages or notes, or awaken sleepy staff.

Black permanent markers. Use for labeling boxes or marking items that you don’t want walking away.

Blue, red, and black pens. Yes, attendees steal pens so pack plenty.

Notebooks or pads of paper. Keep notes, reminders for staff, etc.

Rubber bands. See safety pins.

Small hammer and screwdriver. You don’t want to have to rely on on-site employees to loan you these handy essentials.

Spare pair of eyeglasses. Would be a really inconvenient time to not be able to see.

Wrist watch. Very important to keep scheduled meetings with the press or customers running on time.

Aspirin, Ibuprofen or other medications. Headaches are common at tradeshows due to late nights, over-imbibing, and lack of sleep.

Tissues. You never know when you’ll need these.

Paper towels. Prevent food or drink spills from ruining equipment.

Garbage bags. Especially handy when cleaning up after show is over.

Hand sanitizer or wipes. Shaking hands is a great way to make a good first impression, but it can also be a great way to catch a cold or other illness.

Alka-Seltzer. Plop, plop, fizz fizz…relief.

Throat lozenges. Everyone’s voices will be tired and sore from all the talking and dry air at tradeshows.

Lip balm. Indoor dry air and lots of talking equals chapped lips.

Eye drops. Won’t make up for lost sleep, but will help.

Comfortable flat shoes. Sure heels make you look great, but after hours of standing up, you’ll be happy you packed a more comfortable alternative.

Stain removal wipes. That meatball sub seemed like a good idea.

Granola bars. Perfect for a quick nourishment break.

Mouthwash or breath mints. Everyone has been trapped into talking to someone who has “death breath.” Don’t be that someone.

Extra batteries for equipment. This is one of the many items you’ll pay an arm and a leg for at the conference center’s gift shop.

Small digital camera. Take pictures of your booth, empty before the show to best show signage, displays, etc., and again while it’s filled with eager attendees for future promotional uses.

Lou Ellman, founder of royalty software company RoyaltyZone, will present “Licensing Equals Opportunity” at the Specialty Graphic Imaging Association (SGIA) Business Development Conference on May 11, 2011 in Denver, Colorado.

Lou’s talk is an informative and entertaining introduction to the world of brand and patent licensing. Discover ways to grow your brand and increase revenue through this intro to trademark, copyright, and patent licensing. Join us for an informative walk-through of a typical brand licensing program, including:

• Key terminology
• Roles and responsibilities between licensors, licensees, and licensing agents
• Best practices for success
• Resources for quick-starting a licensing program